The Qualifier iron series also features design elements that originated from the Williams team of engineers. This iron is constructed from a material similar to Iconel, which is used in the exhaust systems of the FW32 race cars. This material has a molecular structure that provides for exceptional strength and durability, which increase the longevity and durability to golfer, without compromising feel. This iron also incorporates Densimet into its weighting system, used to maximize perimeter and performance weighting capabilities.
The Player Series is aimed at the core global golfer. This series will feature equipment designed for the everyday golfer that seeks the highest in quality and performance from their equipment. This line will be the platform for all series of equipment that Williams Sports produces. This series will target 75% of the global golfing population and will set the bar of excellence in the golf industry in all aspects of design, performance, and production.